Most companies concerned about their online presence start with Google Adwords to create a presence on the first page of search. And so they should. However, have you considered Adwords as a reliable source for content and keywords for your site? Expert SEO blogger Larry Kim teaches you the ins and outs of exactly that at SEOMoz.org
The key point here is using a keyword grouping tool such as this one, you can take up to 10,000 search queries and package them back into a more manageable number of higher level topics and sub-topics, and you can use the resulting taxonomy to map out keyword groupings into specific pages on your site in the same way you would with any keyword research process.
So, if you’re beginning out with the details of SEO on your site, head over to his blog post and get going. Or, better yet, let the SEO Experts at Canada West Internet Marketing do the work for you – it’s what we’re best at.