Do you understand why sometimes your site is not in the search results? If you’re new in the world of search engine optimization, your website will surely be left behind by the ever-changing algorithm of Google if you’re not knowledgeable enough.
In this article, we will introduce you to a reference that is extremely beneficial for everyone who uses Google as their search engine, may it be a searcher or a marketer. This reference makes significant changes that improve every business owner’s website searchability and ranking, which in return gives you the benefit of search traffic increase.
Being able to understand the arts and sciences of every search engine’s way of recognizing which pages are relevant to the user’s query is more than important. Having a well understanding of SEO task management and Google SEO basics is crucial as it gives you “real” and “live” leads that you may use for the website you’re trying to rank.
And for you to rank your site with flying colors in Google, you have to understand the factors that affect your site’s searchability.
What is Google’s Algorithm?
Google was successful in developing a simple interface, universal technology, and a broad range of mechanisms which gives the users to have access to necessary information quickly.
According to Google, Algorithms are programs in the computer that searches for clues to give users and searchers what they want exactly. Also, as they say, it, “You want an answer, not tons of web pages.”
If you’re searching for a particular word or phrase, tons of websites in the world has something to offer. However, not everything is relevant to your query. That’s where Algorithms come in. They are computer formulas and processes that answer your questions in the most relevant way.
Let’s say, for example, you’re testing your site’s searchability. You typed in “what is search engine optimization” in the search bar. Your goal is to see the name of your company (e.g., LinkVista Digital Inc) in the search results if your firm is offering the said service.
If that happens, that means your website has content that tackles a relevant topic to your search query.
What is PageRank?
PageRank is an algorithm invented by the great Larry Page and Sergey Brin, Google’s very own founders. It is a calculation used by Google in determining what page to rank in the search results when a user performs a search query. It is Google’s way to weigh the importance of a particular website.
Based on Google, PageRank works this way: It counts the number of quality links to a particular site. The unspoken rule is when that site has many high-quality backlinks pointing to its site, the more important the site is.
The world of SEO is wide. You need to have an in-depth knowledge of that topic for you to be on top of the competition. More importantly, to ensure the success of your SEO strategy, you need to have an in-depth understanding of the factors that affect your website’s ranking.